Decals that look right, from first sketch to finished application.
Studio BDW helps companies, drivers and enthusiasts with a complete package: graphic design, logo, layout, production and application of decals on vehicles, signs and business premises.
What we specialise in is translating a client's vision into a finished product. Not just design. Not just decals. The whole way in between, from the first sketch or rough concept to the last bubble pushed out of the vinyl.
That means you get a partner who thinks both visually and practically, and a process where nothing gets lost between idea and vehicle. One contact, one responsibility, one carefully considered result.
For us, clear communication is part of the craft. Every step in the process is discussed with you before we move on, so nothing gets started unnecessarily, no costs creep in, and no surprises show up on the invoice. We think with your budget in mind, not just with the pen.
Design background meets car culture.
Studio BDW is built on over 20 years of design experience, combined with a deep interest in cars, racing and custom builds. That gives a way of working that is both visual and practical: a graphic shouldn't just look good on screen, it has to work on real materials, real surfaces and real vehicles.
We specialise in the whole. From a new logo or a full livery concept to cutting, printing, preparation and application. One point of contact, a clear process and a result that feels properly thought through.
Contact
Got a vehicle, a space, or an idea?
Send a short description, ideally with photos, dimensions and a rough deadline. We can then quickly tell you what's possible and give you a clear quote.
We're active on Instagram and happy to receive a DM there. Follow us for shots from the workshop and finished projects.
From idea to finished ID. Buzz for Rudenvall.
When Rudenvall came to us, it wasn't just about putting graphics on a vehicle. The goal was to create a livery that strengthened the brand, stood out clearly, and at the same time worked naturally with the shape of the van.
The work went from the first idea and design proposal through production to finished application. Every step was about making the whole work: the right expression, the right placement and a result that feels genuinely well thought through.
1. The brief
The client needed a clear, professional livery for a Volkswagen ID. Buzz, something that would work as both an eye-catcher and a company identity.
2. Design & fit
The design was developed from the vehicle's proportions, the client's wishes, and how the graphics would actually be experienced in real life, not just on screen.
3. Production
Once the layout was approved, the artwork was prepared for production with a focus on the right format, materials, cutting and practical application.
4. Finished result
The result is an ID. Buzz with a cohesive livery that feels like a natural part of the vehicle and of Rudenvall's visual identity.
From scale model to Solberg tribute for Richard's Subaru WRX.
Richard came with a clear vision: his blue Subaru WRX would carry exactly the same livery as Petter Solberg's WRC car from the 2005 Monte Carlo Rally. As reference, he had a detailed scale model, the car celebrated by a whole generation of rally fans.
The job demanded precision. Every sponsor, every number, every shade of colour had to match the original. Not a copy of a copy, but a considered reconstruction, built to hold up in the real world.
1. The brief
Richard came with a scale model and a clear picture of the goal: an exactly recreated Solberg livery on his own blue WRX. Not in broad strokes, but down to the smallest detail.
2. Design & fit
The scale model was analysed graphically, each element was measured and scaled up to the real vehicle's proportions. Colours, logos and placement all had to match the original on a real car.
3. Production
The decals were produced with materials that hold up to weather, speed and time. Each detail was cut and prepared with the same precision required when a full livery has to sit like the original.
4. Finished result
Richard's blue Subaru WRX now stands as a living tribute to Solberg and Subaru's rally heritage, not a copy, but a tribute built with the same care the original once demanded.
From lost originals to a new tank logo for GBP Racing.
GBP Racing came to Studio BDW with two needs at once: a new race number, and a new tank logo after the motorcycle was fitted with a completely new fuel tank. The old decal no longer fitted, and the original files for the logo were gone. All that remained was the existing logo on the original tank.
The new logo shouldn't just resemble the original. It had to be identical, but in new proportions that followed the shape of the new tank. That demanded careful measurement, painstaking digitisation, and precision at every step.
1. The brief
GBP Racing needed a new race number and a new tank logo after a tank change. The original files were gone, all that existed was the old logo on the original tank, and a new tank with different dimensions.
2. Design & fit
The logo was measured in detail directly from the old tank, digitised as vectors, and rescaled to fit the new tank's shape. The goal wasn't to resemble the original, it was to be the original.
3. Production
With the vectors in place, new decals were produced in the right format and material. Tank logo and new race number were prepared together, so the bike's overall look would hold together.
4. Finished result
The new tank now carries the same logo as the old one, adapted to its new proportions. Together with the new race number, the motorcycle is ready for the season, without any sign that anything was ever replaced.
Frequently asked questions.
Here you'll find answers to the most common questions about Studio BDW, our services and how we work. Can't find what you're looking for? Get in touch, we're happy to help directly.
What's the difference between cut and printed decals?
Cut decals are cut from a coloured vinyl sheet. The colour is in the material itself. Ideal for logos, text and clean designs in solid colours. Extra bonus: plenty of finishes to choose from, from matte and gloss to metallic, chrome and fluorescent. Multiple colours? We build it up in layers.
Printed decals are printed on white or transparent vinyl and then laminated. This makes photos, gradients and complex designs with many colours possible. The finish is limited to gloss or matte, depending on the laminate.
In short: cut for clean, durable and specialty finishes. Printed for imagery and detail. Not sure? Tell us what you have in mind, and we'll advise which technique fits your project best.
Can you create a completely new design from scratch?
That's exactly our specialty. From logo design to final application on your vehicle, the whole process from A to Z. Brand identity, corporate identity, complete liveries, decorations for business premises: it all starts with a blank sheet.
Complete race car livery? No problem. Whether it's a precise reconstruction of a vintage livery, or a completely new design from scratch: anything's possible.
Share your idea, references or inspiration, however rough. No idea yet? That's fine too: we keep asking questions until we figure it out together. That way we get a concrete design that not only works on screen, but also holds up in the real world.
How long does the process from idea to finished decal take?
Honestly: it varies too much to give a specific number. A small race number can be ready within hours, a complete livery from scratch can take several weeks. What often matters most is how busy we are at that moment.
Want to know the current lead time? Drop us an email. Who knows, we might be able to help you on short notice 🤷♂️
How long do the decals last?
5 to 8 years is a good rule of thumb, provided the material is good and maintenance is normal. UV, weather, car washes and aggressive cleaning agents are the biggest factors that determine lifespan.
That's why we only work with high-quality vinyl from reputable manufacturers: Hexis, 3M and Oracal. Developed for vehicle use, proven colour fastness, and made to last.
What we don't do: use cheap material from China, or work with vinyl supplied by clients themselves. The quality of the end result starts with the material. That's a compromise we don't make.
How do I get a quote?
Simple: email us or send an Instagram DM with a short description. What helps us give you a good quote quickly:
- Photos of the vehicle, location or object
- What you have in mind: rough sketch, references, inspiration
- For pure fabrication: quantity and desired colour(s)
- Deadline or target date
No design or concept yet? No problem: let us know, and we'll think along with you.